What is an elevator speech? Why is it important?

"I’ve learned from experience that the elevator speech matters. It’s one of the most important parts of writing that I learned at conferences. My best pitch I’ve given hundreds of times. I have 45 seconds at reenactment signings before my patron walks away. If I can give the pitch, I sell the books."

from Deanna Klingel on her mini blog.

Deanna Klingel, author 

This prolific author got a late start on writing and marketing her books, but she is a real pro. Her books are loved by parents and grandparents who purchase them for their kids and I have read several of books. I expected them to be simple and on a fourth grade level, but Cracks in the Ice drew me in right away and I had to see what would become of the young skater. Her Avery Series books have turned teenagers on to reading. They can't wait for the next book she writes. 

She is talented but she is also a very hard worker. She writes but makes time to market her books. I think she is a wonderful example of what a serious writer should be and what one should do.
Deanna's website and blog will give you all the information you need to read about her, her books, and you can see what her readers say.